Description
Managing for Survival: Helping YOU and YOUR business survive and thrive Kindle Edition
by David Ashworth (Author), Alan Gillies (Editor)
Running a business is hard.
Starting a new business from scratch and then running it is harder.
Starting a new business from scratch and then running it so that it survives beyond the first few years is hardest.
It is also a very brave decision.
Depending on which set of figures you look at, somewhere in the region of 25% to 35% of new start-up businesses fail within the first two years.
This book is aimed at people who are running businesses and want to still be running a business a few years from now. That includes everyone from those planning to start a new business through to those who have been through the initial set-up and are hoping to create a stable operation. From those that own the business through to those employed to run someone else’s operation.
This book will address at least some of the reasons that businesses fail by providing tools that’ll help you to manage your business, your people and your customers. The aim is to increase the chance that your business not only survives the early years, it positively thrives and continues successfully into the future. The main learning tool that we’ll use for this is the Management Steering Wheel, otherwise known as TINA, an acronym for Thinking Implementing, Numbering and Analysing.
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