As a business, you need to be able to define your targets and then check whether this has been done. This is done by agreeing goals across the business, and then checking whether those goals have been achieved, or at least if progress has been made towards them.
Without clear objectives, life, at work and outside work, becomes just one thing after another. All such objectives will be just one set in a wide collection of objectives. When all is going well within the company, there is a common pursuit of shared goals.
Goals are statements of WHAT needs to be achieved, and the time frame in which they need to be achieved; they do not say HOW to achieve them.
You need to know what your personal goals are, and how much progress has been made towards realising them, so you can evaluate your performance.
- What are the goals of your business?
- What are your personal goals as part of the business?
- Have they changed since you started?
- What factors caused them to change?